Skechers is an American shoe company. Skechers' early products were Doc-Marten style utility boots and suede skate shoes; the company has since diversified to include thousands of styles of casual footwear among several separately branded lines. It has also been remarketed toward women, promoted by artists such as Britney Spears, Christina Aguilera, The Spice Girls, Ashlee Simpson, and Carrie Underwood.